Blippar, the company known for bringing augemented reality experience to smartphones, has announced the launch of 'Augmented Reality Face Profiles'. The feature adds real-time facial recognition to the company's app.
London-based Blippar's new 'Augmented Reality Face Profile' enables users to blipp (scan) any face in-person or through any medium, including print and television, to instantly unlock augmented reality experience for people who have a recognized face profile. The company said that as many as over 70,000 public figures will be recognizable at launch including actors, politicians, musicians, singers, entrepreneurs, authors, sportsmen, scientist etc. The feature will soon also allow users to set up their own face profiles, making their own face 'blippable' and let others view the information they have chosen to display. However, for now, it is only availabler for public figures.
The faces of public figures are automatically discoverable with information drawn from Blipparsphere (Blippar's knowledge Graph which pulls information from publicly accessible sources). Public figures also have the option to set up their own AR Face Profile.
With this, Blippar claims it has become the first to integrate such technology within smartphones. "Augmented Reality Face Profiles will change the way we communicate and express ourselves," says Ambarish Mitra, co-founder & CEO of Blippar. "Our face is our most expressive form of communication and with this release we are allowing this to become digital for the first time. Our facial recognition technology combined with our knowledge graph enables people to express themselves through the things they love, including their hobbies, opinions, key fun facts, and so much more. This is a new, unique and fun way of showing who you are and of learning more about others," Mitra added
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